It started a while ago…

The sustainable fashion and lifestyle brand James&Co started 12 years ago. It’s quite a story of why the business was started. And a story of the number of incredible pivots the James&Co brand has undergone since then. The mantra for the founder and the brand is ‘I do not give up’!!

The brand started with the focus on being vegan and cruelty-free. Stylish apparel and accessories for women that were timeless and sustainable because they did not date. Example images below.

From the beginning we avoided the use of plastic as much as possible and all our products were packaged in compostable non-women material bags.

As awareness of the toxicity of the materials used with the descriptor ‘vegan leather’ grew and wonderful innovator manufacturers started to develop leather-look alternatives made with plants not synthetic plastics, the James&Co brand moved with the awareness too. Under a different blog name ‘Sustainable All’ which is now the blog ‘planetwise’, we wrote about the developments and innovations and insights into global regulatory actions to meet net-zero by 2050. All blogs now readable on planetwise.

The founder of planetwise and of James&Co is also a prolific author. Now on the subjects of environmental issues but in the early days of a legal career on subjects of relevance then. You can read more about Anne and her publications on Linkedin.