Re-posting the blog I wrote and posted in 2019. My brand James&Co had taken the decision to end sale of fashion items made in traditional polyurethane (PU) because of its toxic chemicals and fossilfuel components. Plant-based vegan leathers were coming onto market but still with fossilfuels. Before I wrote and published the book about why we need to ditch toxic PU. Before the big announcements about 100% plantbased MIRUM®. Worth a belated read IMO and seeking comments and feedback.
How A James&Co Purchase Is A Consumer’s Personal Contribution To Sustainability
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