Plant Based Fashion Is Up There With Plant Based Food: What’s Holding You Back?

To retailers and consumers, this question is posed:

If you stock and/or eat plant-based food for whatever reason be it veganism or eco warrior – why don’t you stock and/or wear plant-based fashion for the same reasons?

word PLANT with graphics of food and fashion attached to each other

Upwards Market Direction Of Plant-based Food

The sustainability drive has been gaining huge traction in food. Plant based foods and diets are welcome alternatives on dining menus in restaurants and fast food takeaways – often called the ‘vegan alternative’.

Shelves and freezers in grocery stores, department stores, vegan stores etc. stock plant based foods.

And new initiatives for a plant-based food are capable of attracting huge investment – check out the platform dedicated to driving investment in plant-based foods.

Plant Based Fashion Upwards Sustainability Direction

Plant based fashion has been on the sustainability trail for a long time. Even more so now are brands driving the materials we use for our products to be the organic, plastic-free materials.

We don’t want fashion to continue to be the 2nd largest polluter of all industries.

We don’t want our products to end up in landfill because they aren’t organic and don’t decompose.

And we know from surveys that consumers would prefer to buy the sustainable choice – if they knew what it was!

In other words – plant based fashion is more than being cruelty-free vegan.

In addition to not using materials made from animals, it does not use environmentally-damaging materials made out of plastics. It is sustainable clothing made with materials entirely composed of plants.

Plant based fashion delivers for the planet as well as its buyers! Win win!

clothes with pegs attached to cannabis sativa plant with fabric next to it and words 'cannabasic sativa plant makes hemp material'

What Materials Are Plant Based Fashion?

It gets complicated addressing this question, especially when it comes to the materials made from cellulosic fibers.

Cotton, bamboo, hemp etc can all be organic, plant-based and eco-friendly – or maybe not because of additives and processing.

At the highest level, and which is applicable to the James&Co brand, no fashion apparel and accessories are made with toxic materials polyurethane (PU), polyester, nylon, or cellulosic fibers that don’t certify no plastic.

We’re pioneers in driving the end of the use of PU in fashion and 100% plant based plastic-free material to be used.

The only 100% plant-based plastic-free vegan leather on the market is MIRUM® and James&Co has a new collection of bags tailored with the fabulous material.

Bucket Bag tailored with 100% plant-based plastic-free MIRUM vegan leather

bucket bag made with MIRUM plant-based plastic-free material

Also applicable with ethical plant based fashion is the manufacturers of products. No sweatshops and abusive human rights manufacturing.

words on plant background 'the road to sustainable fashion is with plant-based materials'

Get With The Drive For Plant Based Fashion

  • help change the world for the better. Choosing plant based clothing means you are helping reduce the impact fashion makes on Mother Earth. Buy and stock clothing that isn’t harmful to the environment and will contribute to meeting the IPCC goals of saving the planet by 2030
  • James&Co is a proud driver of plant based fashion in the growing community and movement of ethical, eco-conscious people for sustainability and saving the planet
  • plant based fashion does not mean cheaply-made fashion, nor does it mean fast fashion. They are classics designed for long-lasting staying power and stylish appearance
  • plant based clothing is vegan from its basics so no challenge to cruelty-free pursuits

Love to hear from you!

Leave a Reply

Your email address will not be published. Required fields are marked *